Dear Success-Driven Real Estate Professional,
If you spend any amount of time trying to figure out cheaper, more consistent and predictable ways to get new business…then this will be the most exciting letter you read all week...
Because I’m about to show you how to get instant access to the most powerful referral-getting system I’ve ever seen during my 25 years of training and coaching real estate and mortgage professionals.
My name is Joe Stumpf. I’m the founder of By Referral Only, a coaching and training organization that’s helped thousands of real estate and lending professionals like you build a consistent, predictable flow of quality referrals for their business.
In more than a quarter century of helping professionals like you, I’ve seen thousands upon thousands of agents who were missing a HUGE opportunity to get high-quality referrals for their business.
These agents were literally losing thousands of dollars in commissions every month...
Why? Because they didn’t stay in touch with their past clients.
And if YOU aren’t staying in touch with YOUR past clients...
If you're not sending a monthly mailing to your past clients, you're losing thousands of dollars in commissions every month to your competition. It’s as simple as that.
You know who your past clients are. You know their names. You have their addresses.
Look...it’s time to start treating your business like a business and protect your most valuable asset – your database of past clients. It’s the one asset you have total and complete control over.
Major corporations spend hundreds of millions of dollars making sure they stay top-of-mind – and their customers think of them first.
Let's borrow a page out of their playbook – and do exactly what the big guys do. Stay in touch regularly and consistently because...
How many times have you bumped into someone at the grocery store and they ask you, “Hey, are you still in real estate? How’s business?”
That’s a disaster.
They didn’t remember you were even in the business. If they were looking for a house today – they would have called your competition before they called you.
This may have happened to you before. Think about it…they didn’t remember you. And it's your fault for not staying in touch with them
Someone is staying in touch with your clients and stealing them from you. Right under your nose – right now – and you’re letting them.
That’s an expensive mistake. Fixing it could keep $10,000, $20,000 or more of your money that you deserve from going to the other agent.
The good news is it’s easy to guarantee this never happens to you again or ever.
But first you need to...
It seems like everybody does it. I ask about results and return on investment. I ask specifically how many transactions can you say came as a direct result of these kind of cute mailings? And they say, “Well, no results really that I know of, but people really like them!”
I hear agents and lenders tell me, “Oh, I send things of value and then call them up and ask them to refer me business.” That may work for awhile – but you need something that works all the time, predictably.
If you’re calling and asking for business all the time you might even seem a bit needy to them. It’s a delicate balance and you need to be aware of the impact of all of your communications.
Be careful with your list. It’s your number one greatest asset. Don’t break it. You can’t fix it once you’ve broke it. Needy, over-communicating, and being all about business can break your database – and you don’t get a second chance to fix it.
So, what is the very best way to stay top-of-mind AND get referrals and introductions from your past clients?
You have to remind them every month – FOREVER – that you are still in the business of helping people. Without being annoying and appearing to be needy.
Experience shows that the best way to do this is with a monthly client newsletter.
And not one of those high-gloss, tri-fold “professional” real estate newsletters because...
Most agents, lenders and other professionals who do use newsletters send out stuff that is TOTALLY BORING! Yes, that's right. They are so boring, it's hard to describe how boring they are.
They have headlines and titles like Interest Rates Drop, Creates Strong Movement In Money Supply or New Housing Starts Up 5.4% In Kent County or Delicious Recipes For Pumpkin Pie For Halloween Dinner. Yeech! That type of boring "professional" copy will not produce what you want, if what you want are responses, referrals and more clients!
How can a reader feel empathy, become curious, and want to read your newsletter if it's boring? Being BORING is one of the greatest marketing sins possible. Why? Because you're spending time, energy and money and not getting any results! You'd be better off not wasting the money in the first place!
BORING equals unread. Sensational, money-saving, timesaving, "tabloid-style" equals read, because it is interesting. (To be interesting, it needs to contain more than recipes for banana cake and avocado salad!) It must GRAB your client with compelling HEADLINES, using the AIDA formula (Attention, Interest, Desire, Action).
The By Referral Only Client Newsletter uses a proven formula tested over 10 years to create an inexpensive, yet thought-provoking – and immensely readable – monthly newsletter that gets you new business every month.
When you use the By Referral Only Client Newsletter to create a warm, interesting, personal newsletter from you, will every one of your clients who receives your newsletter read it?
No.
Will more clients read it than other "professional" or "generic" newsletters?
Absolutely!
Will you get far more referrals — and closed transactions — by sending your personalized By Referral Only Client Newsletter than by using any other newsletter?
Most definitely!
And that's the big difference between the By Referral Only Client Newsletter and every other newsletter you can buy… RESULTS!
A warm, interesting, personal newsletter from YOU always becomes a steady, dependable source of referrals and repeat business!
Each month you’ll get your newsletter pre-written by my expert direct response copywriting team that you can personalize and send to your past clients. Plus you get dozens of interesting articles, flyer templates, free reports, personalized cover letters, quiz questions – and you can access and download all of the files from your personal newsletter website.
I have been selling this newsletter system to former members of the By Referral Only Community for $99 a month for over 10 years.
I’m so confident that it will work for you, too, that I’m only charging $49 per month for this proven system that makes it easy for you to stay in touch with your relationship base.
There's no annual contract to sign. You can cancel at any time (although once you see the referrals rolling in each month you’ll never want to stop).
That’s it. No hidden fees. Nothing else to buy.
If you could buy an insurance policy for $200 a month to guarantee you'd never lose another deal that was rightfully yours – you'd pay that in a heartbeat. Of course you would – you wouldn't even think twice.
So what are you waiting for? Let's get started right now!
Customizable Newsletter With Pre-Written Articles
Your customizable newsletter comes with pre-written articles, so you don’t have to worry
about what to write each month;
all turnkey, simply drop in your info, print and mail.
Lead-Generating Flyer Templates
6 pre-written lead-generating flyer templates for both agents and lenders for featured properties and services that will get high-quality prospects calling you.
Free Reports
10 pre-written, value-packed Free Reports to attract a consistent flow of prospects calling you and asking for your help and one step closer to working with you.
Personal Cover Letters
Pre-written cover letters every month to save you time and make your newsletter even more personal and not all about business.
Extra Articles And Quotes
Extra articles and quotes every month; just in case you want
to swap something out, we’ve made it super easy to further personalize your newsletter.
Monthly Quiz Questions
Monthly quiz questions and answers
that will gets your readers interacting with you every month and maintain top-of-mind awareness with your database.
Personal Newsletter Website
Your personal newsletter website with video tutorials, step-by-step how-to guides, plus
response-boosting tips, tricks and shortcuts from successful members who’ve been sending this exact same newsletter for years.
Multiple Formats Supported
Multiple formats are supported from Microsoft Word 2000 and beyond to Microsoft
Publisher 98, 2000 and 2003, so it’s easy for you to personalize in whatever format you’re most comfortable working in.
So if I asked – "Why WOULDN’T you try the Moneymaking Client Newsletter?" What would you say?
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Oh, I’m already sending something each and every month that is getting results. (Good for you, keep it up, you’re hanging on to your assets.)
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Well, it looks ok but I like “classy” high-gloss full-color mailings. I don’t think its “professional enough” for me. (You might rethink that idea if you’re not sending anything right now. “Done” is better than nothing and right now your database is at risk.
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Lee Ann used to spend $2000 a month on “vanity ads” without any results – not anymore. Her million-dollar clients in San Francisco love her newsletter and she loves the business that she’s getting. Like a $35,000 commission from just one client (Bay Area). |
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I don’t like “homemade-looking” newsletters, my clients won’t like them either, you don’t know my clients. (OK, that’s your opinion. We’ve tested. And you are certainly entitled to your opinion. Our members have sent literally millions and millions of these newsletters. You heard them tell about their results. Sure, every now and then someone says, “Take me off your list.” So what – didn’t they just save you some postage? And were they REALLY going to refer you anyway? Don't over-think this. You are not your client. Get out of your own way.)
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Even though it’s easy – it’s still impossible for me to find the time. (If you were paid $150 dollars an hour to do the newsletter you’d FIND a way to get it done, wouldn’t you? Of course you would. Send the first mailing and you’ll really see. All the “return to sender” letters you’ll get back were commissions that you lost. OUCH.)
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Yeah I know it’ll work – but I just don’t think I’ll do it. (Remember the lost business and the money you're losing by not sending something. Then get motivated. You know you need to do something. Try it for month and then decide. )
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The greatest variable is YOU! You’re the reason nothing gets done. Only YOU can change that. How long have you had this on your “Things To Do List”? Months…maybe years. Well, now you can cross it off for good. Imagine how good that will feel – DONE. Monthly mailing DONE.
No – this isn’t rocket science – you’re right.
Can you build all this yourself? Of course, sure you can. You could go out and test and try and evaluate and read the data…but why would you? Do you have the time to test and recreate all this from scratch? We’ve done all the testing – members have been sending this exact newsletter for over 10 years. All pre-written for you.
You’re looking for the shortcut – this is the shortcut.
Don’t wait. Get started today. The sooner you start – the sooner you’ll get bankable results and stop the bleeding from your database.
When you click on the link below, you’ll go to our risk-free secure order page with all the details on how to get your newsletter today.
Your transaction is secure – only the processing company and your credit card company or bank access the information by our secured data encrypted server.
Joe Stumpf
P.S. What would it be worth to you in EXTRA commissions to have just one more deal than last year? $2,000? $5,000? $10,000? More? What are you waiting for?
P.S. Please – make the personal commitment to follow through and mail every month and get serious about making this your best year ever. The only person getting in your way is you. Start this – and never stop and never lose another client!
Joe Stumpf
Master Coach, NLP Practitioner
Founder, By Referral Only
“In just one year my Client Newsletter brought me eight transactions and $57,157 in commissions.”
“I mail 152 newsletters per month at a cost of $139 per month including postage, and those eight transactions brought me $57,157 in commissions. That’s a $34-to-$1 return!
“I’ve been sending the By Referral Only Client Newsletter for years. My readers love it – and so do I!”
- Vic Steele
“Last year I got a $14,000 commission and the cost was about $225. I think that’s a $62-to-$1 return. I like that one.
“And so far this year I already have a listing and a buyer.
“One year I didn’t do the newsletter – and my income dropped by $20,000. I won’t do that again.”
- Barbara Farner
“One-third of my business comes directly from mailing my By Referral Only newsletter every month.”
“It’s EASY. I customize it ‘a little bit’ and have it mailed without ever leaving the office.”
- Patty LaMourey
“Before the newsletter I had a 60% retention rate. I’ve been doing it for 5 years now. And my client retention rate is up to 98%. And this actually happened within the first few months!
“My business now is half referral and half repeat. I have a much more consistent and predictable business now – it’s a great system.”
- Jim Urban
"My business doubled AND is now 95% referral based."
“My clients like the newsletter because it’s not all about business – it’s fun and talks about life. And I like the business it generates.”
- David Muerle
“We get a $10-to-$1 return on our newsletters every year. What’s great about it is that it’s a two-way conversation tool. It actually acts as a catalyst for 2, 3, 4 other interactions with people who want to get on your newsletter list – and who want to know about how you can help them.”
- Todd Asbell
“I accessed the newsletter on the website, personalized it in less than two minutes, took the newsletter to Office Depot for printing, and mailed 120 copies.
“A few weeks later I ran into a former neighbor, and he said ‘We got your newsletter and we think it’s great! We’re going to list our house soon and we want you to list it.’ The result was a $6,000 commission.
“A number of people called after they received my newsletter and raved about it. One caller said she showed it to a friend of hers and he was so excited about it, he asked to be on my mailing list. One of my neighbors came over after he received it and said, ‘Could I have a few extra copies so I can put them in the break room at work?’ They’re doing my marketing for me!
“The newsletter is so easy to do, and people just love it.
“So do I!”
- Pat Matthews
“We had been doing high-gloss company mailings and I wasn’t seeing any result.”
“I implemented the By Referral Only newsletter and sent it out – and that’s when Freddy called. He said that he wanted to refinance his equity. He said he was just rejected by the bank and was sitting at home wondering what to do when he got my newsletter in the mail.
“The next day when he walked into my office he was actually carrying my newsletter in his hand.
“We ended up getting his $2 million dollar home refinanced – and I got a $10,000 commission.”
- Todd Swanson
“I’ve been sending the newsletter since January 2003.”
“I spend about $170 each month for printing and mailing my newsletter, and I can easily count on it bringing me 1 closed transaction per month with an average commission of $6,500, a $38-to-$1 return."
- Casey Sullivan
“I’ve been doing the newsletter for three years. I have a database of 422 people. I print them myself, fold them, I do all that in-house.
"My newsletter brings me one to five loans per month, either referral or repeat business – I can directly connect $8,000 in commissions per month to my newsletter.”
- Pat Tenney
“Last week I spent $50 sending out my newsletter (I print it myself and my Lender covers the postage for me). I got a referral that will translate into a $16,000 paycheck.
"That’s a $320-to-$1 return – not bad!!!!”
- Chris Jones